Farmers Helium goes live
After several weeks in the planning we are pleased to announce that Farmers are now live with their new Helium digital asset management solution. Helium has been implemented to store and manage thousands of product images, product titles, descriptions and specifications copy.
It has been a huge task for this iconic New Zealand retailer to sort through the many thousands of images on file. However now with their own single source of the truth... buying teams and studio will have no problem locating the right image and correct product copy for their marketing outputs.
Congratulations to all those involved in the project.
Digital Arena's solution implementation has been flawless and delivery has met all of their commitments and our expectations. Feedback from the design studio has been extremely positive and aggravations and inefficiencies of the past have been well laid to rest.