Your single source of the truth
Our retail customers are using Helium to create their own single source of the truth. A place where they can store and manage their product photography and product copy including; descriptions, features and benefits and specifications. Helium allows product imagery and copy to be accessed and repurposed for all marketing outputs including; print, web and EDM, providing consistancy across your advertising outputs.
Keeping your website updated has never been easier. Using Helium's API your website product imagery and copy can be updated automatically while you sleep. No more manually making low resolution RGB images for uploading to your website. No more re-typing copy....Have your computers do the work for you.
Now anyone can edit artwork
We've also identified the need to empower individual retail stores that are part of a franchise or buying group, to execute their own localised marketing more effectively, efficiently and on-brand.
For many clients we have built editable PDFs that sit in Helium, so artwork such as ticketing and other point of sale can be changed by anyone (no design programme required) and printed internally or at a local copy shop.
This empowerment at store level is not just leading to better marketing and more sales, but it’s also saving precious time at head office with less marketing support and file transfers needed.
Automation for catalogues and retail ads
The next level is design automation that incorporates our BriefFactory technology, allowing you to automate your retail mailers, press advertising and product catalogues. Giving you the ability to select the products you want to promote or advertise from Helium, so you can simply drag and drop them straight onto your branded page layouts. Letting you build your branded pages right out of your web browser, and using our cloud studio your pages are automatically formatted with the correct design style and on the fly. Take control, save time and save money.
Call us today to get started. Phone Neil McGowan on +64 9 477 0396
Digital Arena has helped all our IT issues melt away. It just works. They are also very pro-active and have made independent and considered IT recommendations for our business that have really paid off.